Privacy Policy

This privacy policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).

Data Controller

The data controller responsible for your personal data is:

For any data protection inquiries, please contact us at support@maxto.net.

Data We Collect

We collect and process the following categories of personal data:

• Account information: Email address and password (hashed) when you create an account.
• Purchase information: Name, email, billing address, and country at the time of purchase.
• Payment information: Payment card and bank details are processed by our merchant of record (Paddle) and are never stored on our servers.
• Support correspondence: Communications when you contact our support team.
• Usage data: Page-view and interaction statistics collected through our privacy-focused, cookie-free analytics. This data is anonymous for visitors who are not signed in; for signed-in users it is associated with your account identifier.

How We Use Your Data

We use your personal data for the following purposes:

• To create and manage your user account
• To process your orders and deliver software licenses
• To send transactional emails (order confirmations, license keys, password resets)
• To provide customer support
• To improve our website and services
• To comply with legal obligations

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: Processing necessary to fulfil our contract with you (account management, order processing, license delivery).
• Legitimate interest: Processing necessary for our legitimate business interests (analytics, service improvement, security).
• Legal obligation: Processing required to comply with applicable laws (financial records, tax compliance).

Third-Party Services

We share your data with the following third-party service providers who process data on our behalf:

• Paddle: Payment processing and merchant of record. Paddle handles all card / PayPal / Apple Pay / Google Pay transactions, invoicing, and tax remittance. Paddle is the seller of record for your purchase.
• Brevo: Transactional email delivery (account confirmation, password resets, license keys).

We also use Umami Analytics, a privacy-focused analytics solution hosted on our own servers. Umami does not use cookies and performs no third-party tracking of individual users across other websites or services. When you are signed in to your account, we associate this usage data with your account identifier so we can understand how the product is used and improve it; analytics from visitors who are not signed in remain anonymous. We rely on our legitimate interest in maintaining and improving our services as the legal basis for this processing.

International Data Transfers

Some of our third-party service providers are located outside the European Economic Area (EEA), primarily in the United Kingdom and United States. When we transfer your data outside the EEA, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Data Processing Agreements with our service providers

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy:

• Account data: Retained until you request deletion of your account.
• Order and transaction records: Retained for 5 years to comply with accounting and tax regulations.
• Support tickets: Retained for 2 years after resolution.
• Analytics data: Aggregated and anonymised; no personal data retained.

Your Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data ("right to be forgotten").
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to restriction: Request that we limit how we process your data.
• Right to object: Object to processing based on legitimate interests.

To exercise any of these rights, please contact us at support@maxto.net. We will respond to your request within one month.

You also have the right to lodge a complaint with a supervisory authority. For Norway, this is Datatilsynet.

Cookies

We use only essential cookies that are strictly necessary for the operation of our website:

• Authentication cookies: Hold your access and refresh tokens after sign-in.
• Theme preference: A small cookie that remembers your light / dark choice.

We do not use any marketing, advertising, or tracking cookies. Our analytics solution (Umami) is cookie-free.

Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure password hashing
• Regular security updates and monitoring
• Access controls limiting who can access personal data

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on this page with a new "Last updated" date.

Last updated: June 2026